Peter Allen is all about CRM and his fanaticism to the subject makes him unstoppable on the subject of customer centric business practices. The site came about at a time when Pete was considering options and clearly looking at a CRM consultancy practice to which this site would have been crucial. I actually believe he has a great deal to offer that, however as things panned out InstaPay where the winners when they gave him employment.
As things panned out Pete has followed an alternative path, however maintains the site as an ongoing expression of his commitment to CRM and customer centric business practices. We are probably going the revamp the site and make use of the magazine format, such as is used on this site (philipbarrington.com.au) that that for each product there will be a logo and the intro and drilling in will take you to the complete review.