Hop Skip ‘N’ a Dump came to me with a classic problem for a small business. They had developed a successful business doing skip bins and associated tasks, and things were going well. The rise of the web, and the change in social behaviour, meant that people now looked on Google rather than the Yellow Pages, and even though people knew who they were looking for the competition came up more easily and so sadly others started getting the business.
The key issue for Hop Skip N a Dump was to have the phone number easily accessible from any point on the site, as at the end of the day, in his business, nothing happens till somebody makes a call.
One of the challenges for me was finding a graphic of the kangaroo and the ‘dump’ as there were remarkable few on the web (for some reason) and in the end I needed to draw it myself.
One of the pluses for Terry is that they now get the business they were missing and they have managed to pick up a bit more as well