Hercules Engineering is a business unit part of the Cut to Size Plastics operation. They felt that having the Hercules Engineering product range as part of the Cut To Size website made the Cut to Size site harder to follow and more complex than it needed to be, and the Hercules Product often got missed in the arrangement.
By registering the domain and developing a separate site for Hercules Engineering, it allows the Hercules Products to take centre stage and be found, and in a clearer and more distinct way.
There are button links between to two sites so it is easy to get from one to the other, and the Hercules SEO can focus specifically on the Hercules products.